01 / 04
The challenge
Bringing banking journeys onto digital and conversational channels in Morocco, and making sure customers could complete them.
All client work
CASE STUDY · BANKING · 2013–2018
Banque Populaire du Maroc: Digital banking and AI products
Contributed to digital banking and AI initiatives: Pocket Bank, biometrics, chatbot pilots and digital onboarding.
ROLE
AI Product Manager | Digital banking
CLIENT
Banque Populaire du Maroc
FOCUS
Digital banking · conversational AI
YEAR
2013–2018
KEY RESULTS
| Indicator | Value |
|---|---|
| Digital journey completion improvement | +18 pts |
Calculation method, scope and measurement period are available on request.
02 / 04
My contribution
I contributed to digital banking and AI initiatives as a product manager in Casablanca.
03 / 04
The approach
- Pocket Bank.
- Biometric experiences.
- Chatbot pilots.
- Digital onboarding.
04 / 04
Impact
Higher completion of digital journeys.
+18 pts
Digital journey completion improvement